its been quite some time since we have seen our very own local trains getting painted with corporate brands like Hutch, BPL, Monginis, etc. (cant remember many now) its a sight for soar eyes when u come across such a branded train. its a zillion times better that the standard current color which has kinda gotten very boring.
Theres not much of innovation when it comes to the branding thats done on these locomotives. if you see its such a waste when u have such a large surface area for branding. if u look at the total area that a marketer has at his disposal is truly amazing, and the best thing it doesnt remain in one place it keeps moving all the time. it gets exposed to different people every time it moves around and unlike a fixed hoarding which can be seen by people who are driving cars, thats means the upper middle class group. Our local trains cater to a much larger audience travelling in the trains and also getting exposed to other people not travelling by train...
Off late the latest in the lines of branding on the trains has been LIC (Life Insurance Corporation of India). If any of you have come across this train with the LIC branding its execution is brilliant, im saying it again BRILLIANT. Unlike other brands where the whole train has been painted with the corporate color, LIC goes a step further. They have incorporated the logo in such a way which gives a warm feeling when you see the whole execution. The LIC logo which has the hands in it has been used so effectively. The hands are placed on either sides of the doors and when you have a look at the whole train it gives an immense satisfaction of feeling safe. This being the philosophy of LIC is neatly implemented and gives you the feeling that LIC protects you even when you are travelling by trains. It gives you a feeling of safety and security.
I would like to know what are your view points on such an execution. Everybody has definitely travelled by trains and has definitely seen corporate branding on the locals but if you com across the LIC branded train you should notice the execution.
Anyway waiting for your views.................
2 comments:
yes i even remember left right left using it very well ...also west indies internal cricket board also used air planes to promote thier 20 20 cricket season...thats quite strange too ....well i think its time we humans started carrying advertisments too ...say a tatoo or something ...nice post !
Well,I think this concept is one of the best advertising concepts. Hey, have u heard about Lalu Yadav's plan for introducing branded trains this summer. There will be two trains "airtel (mumbai-bangalore) and brittania (chennai-secunderabad)". is n't it nice idea Darryl? Benifit on both side.
Another what do say about promotion of radio channels using this wide space. i have seen people listening to radio in local trains of mumbai, buses, autos, taxis. So a radio channel can advertise his programmes.
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